Sales & Marketing
Sales and marketing play an important role in the success of any property. Without a cohesive plan, properties can miss key revenue generation opportunities and lose guests to the competition. We use a multi-faceted approach for sales and marketing initiatives to ensure our associates execute strategies that provide long-term success.
From tapping into strategic marketing partnerships to executing a robust public relations campaign, the Driftwood team is here to help your property receive maximum exposure and connect with your target market.
The Driftwood Sales & Marketing approach includes:
- Balancing direct vs. indirect channel sales
- Maximizing opportunities on the Internet by tapping into online distribution channels and executing eMarketing initiatives
- Utilizing in-depth knowledge of local market conditions
- Working closely with group business generators, meeting planners, wholesalers, incentive travel companies, corporate travel departments, and franchise-sponsored marketing programs
- Deploying marketing campaigns
- Employing sales incentive programs
- Establishing a professional sales administrative process
- Developing effective approaches for prospecting, qualifying, selling, and closing
Worldwide Sales Exposure
Driftwood uses Global Distribution Systems (GDS) and the Internet to position our portfolio hotels and major hotel brands on a global scale. We make it easy for business and leisure travelers, meeting planners, travel agents, and wholesalers from around the globe to book the property of their choice. This type of reach allows Driftwood hotels direct access to domestic and international markets.
Strategic Marketing Partnerships
We have formed strategic partnerships with several leading airlines, credit card companies, and rental car companies so that Driftwood hotels can promote products and services to very targeted groups and markets effectively.
Customer Loyalty Programs
We have created programs that make it easy for Driftwood properties to execute customer loyalty programs where guests enjoy perks such as earning membership points, frequent flyer miles, upgrades, and other items.
We have developed robust public relations campaigns in both the online space and offline to ensure our portfolio of properties receives maximum exposure via print and electronic media channels, and in trade and consumer publications.
We produce and participate in co-op and joint advertising and promotional campaigns on a regional, national, and international scale. We have found this to be a very effective way to promote Driftwood properties through both print and electronic media channels.
Joint e-Mail Marketing Campaigns
We have found that co-optation is one of the most effective marketing strategies for many properties. We work closely with hospitality professionals including national tourist offices, local Convention and Visitors Bureaus, and other partners to develop high-impact joint e-mail marketing campaigns for specific destinations.
Driftwood Hospitality Management uses a centralized media buying approach to maximize advertising dollars of all hotels. We work closely with hotels to create individual advertising campaigns and assist properties in obtaining the best rates for local advertising initiatives.
Tradeshows & Showcases
Driftwood is a proud sponsor of many key industry tradeshows around the globe. This ensures our properties are connected to key decision-makers that can book their properties during and after an event with ease.