Hotel Operations

Hotel Operations

Maximizing Services and Minimizing Expenses
Driftwood Hospitality Management offers a variety of hotel and resort management services to boost financial returns from day-to-day operations. Our objective is to maximize services and minimize expenses, and we use a unique approach to monitor performance and provide in-depth reports and feedback in all areas of operations.

For more information about our Hotel Operations services, contact Driftwood Hospitality today.

Operations Services

Sales and Marketing

Sales and marketing play an important role in the success of any property. Without a cohesive plan, properties can miss key revenue generation opportunities and lose guests to the competition. We use a multi-faceted approach for sales and marketing initiatives to ensure our associates execute strategies that provide long-term success. From tapping into strategic marketing partnerships to executing a robust public relations campaign, the Driftwood team is here to help your property receive maximum exposure and connect with your target market.

Revenue Management

We work hard to ensure our properties can increase revenue and reach weekly and monthly sales goals by implementing proven revenue management strategies. Our team analyzes market demand, historical trends, city-wide trends, and destination-specific trends to predict revenue potential and tap into all lucrative opportunities.

Quality Control Services

Driftwood Hospitality Management has established quality control services and systems to help our properties succeed. We perform surveys, audits, and implement programs to monitor operations and ensure continuous quality improvement across departments. Our expertly managed quality control system is essential for improving hotel operations and customer service.

Internet Marketing

Driftwood Hospitality Management has developed cohesive online marketing campaigns and strategies to help our properties succeed in the competitive online space. Our methodologies include cutting-edge eCommerce marketing strategies and our internal online marketing team can work with your team to implement the most effective website marketing, email campaigns, and search engine marketing (SEM) initiatives. Our internal eCommerce team works with leading industry eCommerce management specialists to increase room bookings through online channels and leverage the Internet to improve search engine optimization for property websites.

Human Resources

No matter what type of property you manage, managing human resources effectively is essential to the growth of your organization. We help properties identify the best pool of candidates for various employment opportunities and can also assist with training programs, payroll, and benefits packages.


We have nationally and regionally negotiated contracts with various vendors to ensure Driftwood-managed hotels can obtain quality goods and services at the best price. This allows our property managers to exercise more cost control and better manage the budget.

Food and Beverage Controls

We are able to streamline food and beverage operations so that companies can better manage costs. We have developed a “food track” and “pour cost” program to maintain costs and minimize waste and pilfering. We also offer programs that help hotel staff design menus that minimize costs but still appeal to guests, maximizing customer satisfaction.

Productivity Management

Our team helps clients maximize resources using specialized productivity management tools. We use sales and service forecasts to allocate human resources effectively and can also target hours per occupied room, hours per cover, and dollars per server if needed.